Learn funnels lesson by lesson
Structured courses with objectives, diagrams, action steps and checklists. Free, and no account required.
Beginner courses
Sales Funnel Fundamentals
Understand how funnels work, map your first funnel and learn the metrics that tell you what to fix.
- Explain the stages of a sales funnel in plain language
- Map a funnel for your own business on one page
- Choose the right funnel type for your goal
- Know which numbers to track at every step
Landing Pages That Convert
Plan, write and structure focused landing pages - from headline to form - and know how to improve them with data.
- Write a clear headline that matches the traffic source
- Structure a page so every section earns its place
- Design forms that don't scare people off
- Run a simple, honest improvement process
Local Business Funnels
Turn local searches and ads into booked jobs with focused service pages, quote forms, a simple CRM and fast follow-up.
- Plan a lead-generation system for a local service business
- Build service landing pages and quote forms that convert
- Set up a pipeline and automated follow-up
- Track which calls and forms become paying jobs
Traffic Generation Fundamentals
Understand the main traffic sources, how they fit different funnel stages and how to choose where to start.
- Compare owned, earned and paid traffic
- Match traffic sources to funnel stages
- Plan content that attracts the right visitors
- Know when paid traffic makes sense
AI for Funnel Building: Practical Workflows
Use AI assistants to speed up research, drafting and analysis - with human judgement, fact-checking and editing at every step.
- Know where AI helps and where it doesn't
- Write clear prompts for funnel tasks
- Review and edit AI output responsibly
- Protect customer data when using AI tools
Affiliate Marketing Funnels
Build an honest, trust-first affiliate business with helpful content, an email list and transparent recommendations.
- Understand how affiliate programmes and tracking work
- Choose products you can recommend honestly
- Build content and bridge pages that help readers decide
- Disclose relationships properly
Copywriting for Funnels
Write clear, persuasive and honest copy for ads, pages and emails - using research, structure and editing rather than hype.
- Research the language your customers actually use
- Turn features into concrete benefits
- Write calls to action that describe outcomes
- Edit copy for clarity and trust
E-commerce Funnels
Apply funnel thinking to an online store: product pages, checkout, cart recovery, post-purchase flows and repeat customers.
- See your store as a funnel with measurable steps
- Improve product pages and checkout
- Set up essential automated flows
- Increase repeat purchases
Lead Generation Fundamentals
Attract, capture and qualify leads who are genuinely likely to become customers - not just inflate a list.
- Define what a good lead looks like for your business
- Create a lead magnet that attracts the right people
- Capture leads with forms and pages that convert
- Qualify and route leads to the right next step
Intermediate courses
Email Funnels & Automation
Build welcome, nurture and sales sequences that feel helpful, run automatically and turn subscribers into customers.
- Plan welcome, nurture and sales sequences
- Use tags and segments to personalise follow-up
- Protect deliverability
- Measure what each sequence contributes
Conversion Rate Optimisation
A repeatable process for finding why visitors don't convert, prioritising fixes and testing changes honestly.
- Run a structured conversion audit
- Prioritise ideas by impact and effort
- Design valid A/B tests
- Build a habit of continuous improvement
Marketing Automation
Connect your funnel tools so leads, customers and data move automatically - reliably and without spaghetti.
- Map automations before building them
- Choose between native integrations and connector tools
- Build reliable multi-step workflows
- Monitor and maintain automations
Offers & Sales Pages
Design offers people want and write sales pages that explain them clearly, honestly and persuasively.
- Structure a clear, compelling offer
- Price with confidence
- Write a sales page section by section
- Handle objections honestly
Funnel Analytics & Tracking
Set up tracking that shows where visitors come from, where they drop off and which channels produce revenue.
- Plan a tracking setup before implementing it
- Use UTM parameters consistently
- Define conversion events for each funnel step
- Build a simple funnel report and review it regularly
Retargeting Basics
Re-engage people who showed interest but didn't act - with relevant, respectful follow-up across ads and email.
- Understand how retargeting audiences work
- Build audiences by funnel stage
- Match messages to what people did
- Control frequency and respect privacy
Webinar Funnels
Plan, promote, present and follow up on webinars that teach genuinely and present offers respectfully.
- Choose a webinar topic that leads naturally to your offer
- Maximise registration and attendance
- Structure a teaching-first presentation
- Follow up with replay and honest deadlines
Customer Retention & Lifetime Value
Extend your funnel beyond the first sale: onboarding, repeat purchases, referrals and keeping customers longer.
- Understand customer lifetime value and why it matters
- Design onboarding that leads to early success
- Encourage repeat purchases and referrals
- Measure and improve retention
Sales Calls & Follow-Up
Run consultative sales conversations and follow up consistently - helping the right people buy and the wrong people move on.
- Prepare for calls using what you know about the lead
- Run a structured, consultative conversation
- Follow up without being pushy
- Learn from lost deals
Advanced courses
SaaS Funnels
Design acquisition, activation and conversion for software products - trials, freemium, demos and onboarding.
- Choose between trial, freemium and demo-led models
- Define and measure activation
- Build behaviour-based onboarding
- Reduce churn with early warning signals
Scaling Your Funnel
Grow a funnel that already works - more traffic, more offers, better systems - without breaking what made it profitable.
- Know when a funnel is ready to scale
- Scale traffic without destroying unit economics
- Add offers that raise customer value
- Build systems and team processes that hold up at volume