The funnel tool stack, explained
Pick tools by the job they do in your funnel. Each category guide explains what the software does, how to choose, and lists options - free ones included.
Funnel Builders
All-in-one platforms for building multi-step funnels with pages, checkout and follow-up in one place.
Landing-Page Builders
Focused tools for building and testing individual high-converting pages.
Email Platforms
Send broadcasts and automated sequences that turn leads into customers.
CRM Systems
Track leads, deals and conversations through your sales pipeline.
Analytics
Measure traffic, conversions and revenue at every funnel step.
Heatmaps & Session Recording
See how real visitors scroll, click and hesitate on your pages.
A/B Testing
Run controlled experiments to find changes that genuinely lift conversions.
Automation
Connect your apps so leads, orders and data flow without manual work.
AI Tools
Practical AI for drafting copy, researching audiences and speeding up funnel work.
Webinar Software
Host live, automated or hybrid webinars that educate and sell.
Checkout Software
Optimised checkout pages with order bumps, upsells and subscriptions.
Form Builders
Build quizzes, surveys and multi-step forms that qualify leads.
SEO Tools
Research keywords and grow organic traffic into the top of your funnel.
Hosting
Fast, reliable hosting for websites and self-built funnels.
Design Tools
Create funnel graphics, mockups and lead-magnet covers.