What these tools do
Email platforms store subscribers, tag and segment them, and send automated sequences triggered by behaviour such as opting in or buying.
How to choose
- Automation depth (branching, conditions, goals)
- Deliverability reputation
- Tagging vs list-based model
- Price per contact as you grow
Options to consider
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| Tool | Best for | Company |
|---|---|---|
| Kit (formerly ConvertKit) | Creators, bloggers and course sellers | Kit |
| ActiveCampaign | Businesses needing advanced behavioural automation | ActiveCampaign |
| MailerLite | Small lists and budget-conscious beginners | MailerLite |
Kit (formerly ConvertKit)
KitCreator-focused email platform with tag-based subscribers, visual automations and landing pages.
Best for: Creators, bloggers and course sellers
ActiveCampaign
ActiveCampaignEmail and marketing automation platform known for deep conditional automations.
Best for: Businesses needing advanced behavioural automation
MailerLite
MailerLiteSimple, affordable email marketing with automations, landing pages and a free tier.
Best for: Small lists and budget-conscious beginners
Blueprints that use these tools
- Lead Magnet Funnel
- Webinar Funnel
- Tripwire Funnel
- Affiliate Bridge Funnel
- SaaS Free-Trial Funnel
- Quiz Funnel
- E-commerce Cart Recovery Funnel
- Product Launch Funnel
- YouTube Content Funnel
- B2B Demo-Request Funnel
- Low-Ticket Workshop Funnel
- Membership / Subscription Funnel
- Referral Funnel
- Win-Back / Re-Engagement Funnel
- 5-Day Challenge Funnel
- Event Registration Funnel
- Podcast Funnel
- Book Funnel
- Local Offer Funnel
- Free Community Funnel
- Nonprofit Donation Funnel
- Property Valuation Lead Funnel
- Mobile App Onboarding Funnel
- Seasonal Promotion Funnel