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Intermediate course · Free

Retargeting Basics

Re-engage people who showed interest but didn't act - with relevant, respectful follow-up across ads and email.

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Module 1: Retargeting Essentials

1

How Retargeting Works

Pixels, audiences and customer lists - how platforms identify people to show ads to again.

2

Retargeting by Funnel Stage

Different audiences need different messages. Match the ad to the last thing someone did.