Start here

Your path from zero to a working funnel

Follow these four steps in order. Each one links to free training you can finish in an afternoon.

Step 1 · Learn

Understand how funnels work

Take the free Sales Funnel Fundamentals course. Six short lessons, no sign-up.

Step 2 · Build

Choose a proven structure - lead magnet, webinar, appointment, tripwire, affiliate or SaaS trial.

Step 3 · Launch

Match software to the job each step does. Start simple; many tools have free plans.

Step 4 · Convert

Track step conversion rates and improve the weakest step first.