Funnel types
Which funnel fits your goal?
The right funnel depends on what you sell, what it costs and how much trust the purchase needs. Use this table to shortlist, then open the blueprint.
| Funnel | Main goal | Best for | Difficulty | Steps |
|---|---|---|---|---|
| Lead Magnet Funnel | Build an email list | Coaches and consultants, Course creators | Beginner | 6 |
| Webinar Funnel | Sell products | Courses and programmes, High-ticket coaching | Intermediate | 6 |
| Local Service Appointment Funnel | Book appointments | Trades and home services, Clinics and studios | Beginner | 6 |
| Tripwire Funnel | Sell products | Digital products, E-commerce | Intermediate | 5 |
| Affiliate Bridge Funnel | Earn affiliate commissions | Bloggers and reviewers, YouTubers | Beginner | 5 |
| SaaS Free-Trial Funnel | Sell products | SaaS products, Apps with a trial or freemium tier | Advanced | 6 |
| High-Ticket Application Funnel | Book appointments | Coaching and consulting, Agencies | Intermediate | 6 |
| Quiz Funnel | Generate leads | E-commerce product recommendations, Coaches and educators | Intermediate | 6 |
| E-commerce Cart Recovery Funnel | Sell products | Online stores, Subscription products | Beginner | 6 |
| Product Launch Funnel | Sell products | Courses and digital products, New product releases | Advanced | 6 |
| YouTube Content Funnel | Build an email list | Educators and coaches, Software and product tutorials | Beginner | 5 |
| B2B Demo-Request Funnel | Book appointments | B2B SaaS, Professional services | Advanced | 6 |
| Low-Ticket Workshop Funnel | Sell products | Coaches and consultants, Course creators | Intermediate | 6 |
| Membership / Subscription Funnel | Sell products | Communities and memberships, Subscription content | Intermediate | 6 |
| Referral Funnel | Generate leads | Service businesses, SaaS | Beginner | 5 |
| Win-Back / Re-Engagement Funnel | Automate marketing | E-commerce, Subscriptions | Beginner | 5 |
| 5-Day Challenge Funnel | Build an email list | Coaches and educators, Fitness and wellness programmes | Intermediate | 6 |
| Video Sales Letter (VSL) Funnel | Sell products | Digital products, Coaching offers | Intermediate | 4 |
| Event Registration Funnel | Generate leads | Workshops and meetups, Conferences | Beginner | 6 |
| Podcast Funnel | Build an email list | Podcasters, Consultants using guest appearances | Beginner | 5 |
| Professional Services Consultation Funnel | Book appointments | Accountants and bookkeepers, Law firms | Intermediate | 6 |
| Book Funnel | Build an email list | Authors and experts, Consultants and coaches | Intermediate | 5 |
| Local Offer Funnel | Sell products | Restaurants and cafes, Gyms and studios | Beginner | 6 |
| Free Community Funnel | Build an email list | Coaches and educators, Software companies | Intermediate | 5 |
| Nonprofit Donation Funnel | Sell products | Charities and nonprofits, Community organisations | Intermediate | 6 |
| Property Valuation Lead Funnel | Generate leads | Real estate agents, Property managers | Intermediate | 5 |
| Mobile App Onboarding Funnel | Automate marketing | Consumer apps, Productivity and fitness apps | Advanced | 6 |
| Seasonal Promotion Funnel | Sell products | E-commerce stores, Service businesses with seasonal demand | Beginner | 6 |
The universal funnel shape
Almost every funnel follows the same pattern: attract attention, capture interest, build trust, then ask for a decision. What changes between funnel types is how many steps you need in the middle - and that mostly depends on price and risk.
New to all this? Start with "What is a sales funnel?"
- AttractTraffic from content, ads, referrals
- CaptureOpt-in, registration or enquiry
- NurtureEmail, retargeting, education
- ConvertPurchase, booking or trial