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Blueprint library

Funnel blueprints you can actually build

Every blueprint maps each step, explains what to build, lists the metrics to watch and suggests tools that fit.

Build an email list

  1. TrafficSocial, search, ads, referrals
  2. Opt-in PageOne promise, one form
  3. Lead MagnetChecklist, template or mini-course
  4. Thank-You PageDeliver + next step
  5. Welcome Sequence5-7 emails over 10-14 days
  6. Core OfferProduct, call or service

Lead Magnet Funnel

Trade a genuinely useful free resource for an email address, then build trust with a short sequence before making an offer.

Beginner6 steps
  1. Search-Focused VideoAnswers one question
  2. Mention + Description LinkRelevant free resource
  3. Opt-in PageMatches the video topic
  4. Welcome SequenceVideo-style teaching
  5. OfferCourse, product or service

YouTube Content Funnel

Turn viewers of helpful videos into email subscribers with a relevant resource, then into customers over time.

Beginner5 steps
  1. TrafficSocial, ads, email
  2. Challenge Sign-UpOutcome in 5 days
  3. Daily Lessons + TasksEmail, video or group
  4. Community / Live SessionsAccountability
  5. Final-Day InvitationCore offer
  6. Follow-UpReplays + FAQ

5-Day Challenge Funnel

Guide participants through a short, action-based challenge that builds momentum, community and trust before an offer.

Intermediate6 steps
  1. EpisodeYour show or guest spot
  2. Verbal CTAShort, memorable URL
  3. Show Notes / Resource PageEpisode-specific
  4. Email Sequence
  5. Offer

Podcast Funnel

Turn listeners into subscribers and customers with episode-specific resources, show notes and a consistent call to action.

Beginner5 steps
  1. Book PageBuy or get a sample
  2. Reader ResourcesBonus workbook in exchange for email
  3. Reader SequenceImplement the ideas
  4. Community / EventOptional
  5. Core OfferCourse, service or programme

Book Funnel

Use a book - free, low-priced or traditionally published - to build an audience and lead readers to deeper help.

Intermediate5 steps
  1. Content + Invitations
  2. Join PagePurpose + rules
  3. OnboardingWelcome + first action
  4. Regular ValueThreads, live sessions
  5. Paid Tier / Programme

Free Community Funnel

Grow a free community around a shared goal, add value consistently, and offer paid depth to members who want it.

Intermediate5 steps

Generate leads

  1. TrafficSocial, ads, content
  2. Quiz IntroWhat they'll learn
  3. 5-8 QuestionsEasy, relevant
  4. Email Gate (optional)Results by email
  5. Personalised ResultRecommendation per type
  6. Segmented EmailsFollow-up per result

Quiz Funnel

Use a short, genuinely useful quiz to capture leads, segment them by answer and send personalised follow-up.

Intermediate6 steps
  1. Happy CustomerAfter a success moment
  2. Referral AskEmail or in-app
  3. Shareable Link / CodeTracked per customer
  4. Friend's Landing PagePersonal intro + offer
  5. New CustomerReward both sides

Referral Funnel

Turn happy customers into a steady source of new leads with a simple, well-timed referral process.

Beginner5 steps
  1. PromotionEmail, social, partners
  2. Event PageWhat, when, where, who
  3. Registration / TicketShort form or checkout
  4. RemindersDetails + calendar
  5. Event
  6. Post-Event Follow-UpResources + next step

Event Registration Funnel

Fill in-person or virtual events with a clear registration page, reminders that drive attendance and follow-up that continues the relationship.

Beginner6 steps
  1. Local Ads / ContentMarket updates
  2. Valuation Request PageAddress + contact
  3. Agent AppraisalPersonal, not automated
  4. CRM NurtureMarket updates
  5. Listing Appointment

Property Valuation Lead Funnel

Help real estate agents attract potential sellers with a useful valuation request, then nurture them until they're ready to list.

Intermediate5 steps

Sell products

  1. TrafficAds, email list, partners
  2. Registration PageTitle, date, 3 takeaways
  3. Reminder Emails & SMSDrive show-up rate
  4. WebinarTeach, then offer
  5. Offer / CheckoutOr book-a-call
  6. Replay SequenceReplay + deadline

Webinar Funnel

Use a live or automated training session to teach, build belief and present an offer to a warmed-up audience.

Intermediate6 steps
  1. Opt-inFree lead magnet
  2. Tripwire OfferLow-priced product
  3. Order BumpCheckbox add-on
  4. UpsellCore offer, one click
  5. Onboarding EmailsConsume + succeed

Tripwire Funnel

Convert new subscribers into buyers with a low-priced, high-value first offer, then ascend them to your core product.

Intermediate5 steps
  1. TrafficSEO, content, paid, partners
  2. Product PageValue + social proof
  3. Trial Sign-UpMinimal friction
  4. ActivationFirst 'aha' moment
  5. Behavioural EmailsTriggered by usage
  6. Paid ConversionUpgrade at trial end

SaaS Free-Trial Funnel

Move visitors into a free trial, drive activation with onboarding, and convert active users to paid.

Advanced6 steps
  1. Product PageAdd to cart
  2. Checkout StartedEmail captured early
  3. Abandon Email 1Within a few hours
  4. Abandon Email 2Next day: answer doubts
  5. RetargetingAds to cart abandoners
  6. PurchaseThen post-purchase flow

E-commerce Cart Recovery Funnel

Recover abandoned carts and increase repeat purchases with timely, helpful automated emails and retargeting.

Beginner6 steps
  1. Waitlist Opt-inEarly interest
  2. Pre-Launch Content3 free lessons or videos
  3. Cart OpenSales page live
  4. Open-Cart EmailsFAQs, examples, reminders
  5. Cart CloseReal deadline
  6. Post-LaunchOnboard buyers, nurture others

Product Launch Funnel

Build anticipation with free pre-launch content, open the cart for a genuine window, then follow up with buyers and non-buyers.

Advanced6 steps
  1. TrafficAds, email, social
  2. Workshop Sales PageOutcome, agenda, date
  3. CheckoutLow price + optional bump
  4. Reminder SequencePrep + show-up
  5. Live WorkshopHands-on, then invitation
  6. Core OfferFor those who want more

Low-Ticket Workshop Funnel

Sell a low-priced live workshop that delivers real value and introduces committed attendees to your core programme.

Intermediate6 steps
  1. Free ContentSamples of member value
  2. Membership PageWhat members get monthly
  3. Subscription CheckoutMonthly / annual
  4. OnboardingFirst-week quick wins
  5. Engagement LoopNew content, events
  6. Retention & Win-BackBefore and after cancel

Membership / Subscription Funnel

Attract members with free value, convert them to a recurring plan and reduce churn with onboarding and ongoing engagement.

Intermediate6 steps
  1. TrafficAds or email
  2. VSL PageVideo + key points
  3. Checkout / BookingClear terms
  4. Follow-Up EmailsFor non-buyers

Video Sales Letter (VSL) Funnel

Present your offer through a structured video on a focused page, followed by checkout or booking and email follow-up.

Intermediate4 steps
  1. Local Ads / SocialNearby audience
  2. Offer PageGenuine first-visit offer
  3. Claim + DetailsName, email/phone
  4. Reminder + BookingSMS or email
  5. First Visit
  6. Return-Visit Follow-UpBuild regulars

Local Offer Funnel

Bring new customers through the door of a restaurant, gym, salon or studio with a genuine first-visit offer and follow-up that builds regulars.

Beginner6 steps
  1. Story / CampaignA specific need
  2. Campaign PageImpact + transparency
  3. Donation FormSimple, secure
  4. Thank-You + Receipt
  5. Impact UpdatesShow results
  6. Regular Giving Ask

Nonprofit Donation Funnel

Move supporters from awareness to first donation to regular giving with transparent storytelling and thoughtful stewardship.

Intermediate6 steps
  1. Early-Access ListWeeks before
  2. Teaser EmailsWhat's coming
  3. Promotion OpensReal dates + terms
  4. Reminder Emails
  5. Promotion EndsOn time
  6. Post-Promo Onboarding

Seasonal Promotion Funnel

Plan a genuine seasonal promotion - early interest list, clear offer window and post-promotion follow-up - without fake urgency.

Beginner6 steps

Book calls & appointments

  1. Local Search & AdsGoogle Business Profile, Search ads
  2. Service Landing PageService + suburb + proof
  3. Quote Form / CallShort form, click-to-call
  4. CRM PipelineNew lead stage
  5. Instant Follow-UpSMS + email in minutes
  6. Booked JobCalendar confirmation

Local Service Appointment Funnel

Turn local searches and ad clicks into booked jobs with a fast service page, quote form and automated follow-up.

Beginner6 steps
  1. Content / WebinarEducation builds belief
  2. Application PageWho it's for, who it isn't
  3. Qualifying FormBudget, goals, timing
  4. Calendar BookingQualified applicants only
  5. Pre-Call EmailsPrepare + reduce no-shows
  6. Sales ConversationDiagnose, then offer

High-Ticket Application Funnel

Qualify prospects with an application before a sales call, so time is spent with people who are a genuine fit.

Intermediate6 steps
  1. Content & SearchGuides, comparisons, webinars
  2. Gated ResourceReport, template, benchmark
  3. Lead ScoringFit + engagement
  4. Nurture EmailsBy role and use case
  5. Demo RequestShort form + scheduler
  6. Sales PipelineDeal stages in CRM

B2B Demo-Request Funnel

Move B2B buyers from educational content to a qualified demo, with sales and marketing sharing one pipeline.

Advanced6 steps
  1. Educational ContentAnswers common questions
  2. Practice-Area PageWho you help, how
  3. Guide or ChecklistOptional lead magnet
  4. Consultation RequestShort intake form
  5. Intake + Conflict ChecksWhere required
  6. Consultation

Professional Services Consultation Funnel

Help accountants, lawyers, advisers and consultants turn expertise-led content into booked consultations - within professional rules.

Intermediate6 steps

Earn affiliate commissions

  1. Content / SearchReview, tutorial, comparison
  2. Bridge PageYour angle + disclosure
  3. Opt-in BonusYour own resource
  4. Email Follow-UpTutorials + honest recs
  5. Merchant OfferTracked affiliate link

Affiliate Bridge Funnel

Warm visitors up with your own content and email list before recommending a product you're an affiliate for.

Beginner5 steps

Automate & retain

  1. Inactivity TriggerNo opens/clicks or purchases
  2. Check-In EmailWhat changed?
  3. Value EmailBest content or new feature
  4. Preference ChoiceStay, adjust, or leave
  5. Re-engaged or RemovedHealthier list

Win-Back / Re-Engagement Funnel

Re-engage inactive subscribers and lapsed customers - and clean your list of those who've moved on.

Beginner5 steps
  1. Store ListingScreenshots + reviews
  2. Install + Sign-UpMinimal friction
  3. First SessionQuick first win
  4. Permission AsksOnly when useful
  5. Habit LoopReminders, progress
  6. Upgrade / Retention

Mobile App Onboarding Funnel

Get new app users from install to their first meaningful result, then to habit and (where relevant) paid plans.

Advanced6 steps