Beginner course · Free
E-commerce Funnels
Apply funnel thinking to an online store: product pages, checkout, cart recovery, post-purchase flows and repeat customers.
Start lesson 1Module 1: The Store as a Funnel
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Your Store Is a Funnel
Map the steps from visit to repeat purchase and find where shoppers drop off.
Product Pages and Checkout
The details that help shoppers decide - and the checkout friction that stops them.
Post-Purchase Flows and Repeat Customers
Turn first-time buyers into repeat customers with helpful, well-timed follow-up.