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Beginner course · Free

Landing Pages That Convert

Plan, write and structure focused landing pages - from headline to form - and know how to improve them with data.

Start lesson 1

Module 1: Anatomy of a Landing Page

1

Landing Page vs Homepage: Why Focus Wins

A landing page has one job. Here's why removing options usually increases results.

2

Writing Headlines That Match Intent

Your headline should confirm the visitor is in the right place and state the outcome clearly.

3

Landing Page Structure: Section by Section

A practical order for landing-page sections, and what each one must do.

Module 2: Forms, Speed and Testing

4

Forms That Get Completed

Every field has a cost. How to design forms that capture leads without scaring them off.

5

Improving Landing Pages With Data

Use analytics, recordings and simple tests to improve a page without guessing.