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Intermediate course · Free

Conversion Rate Optimisation

A repeatable process for finding why visitors don't convert, prioritising fixes and testing changes honestly.

Start lesson 1

Module 1: The CRO Process

1

What CRO Really Is (and Isn't)

Conversion optimisation is about understanding people, not button colours.

2

Running a Conversion Audit

A checklist-driven review of clarity, relevance, trust, friction and motivation.

3

Prioritising Optimisation Ideas

Score ideas so the team works on changes most likely to matter.

Module 2: Testing

4

A/B Testing Done Right

How to design tests that give trustworthy answers - and when not to test at all.