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SaaS Funnels

Design acquisition, activation and conversion for software products - trials, freemium, demos and onboarding.

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Module 1: SaaS Funnel Design

1

Free Trial, Freemium or Demo-Led?

The three main SaaS acquisition models and how to pick one.

2

Activation and Onboarding

Define the 'aha' moment and design onboarding that gets users there fast.

3

Reducing Churn

Spot at-risk customers early and act before they cancel.