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Beginner course · Free

Sales Funnel Fundamentals

Understand how funnels work, map your first funnel and learn the metrics that tell you what to fix.

Start lesson 1

Module 1: How Funnels Work

1

What Is a Sales Funnel?

A sales funnel is the planned path that turns a stranger into a customer. Here's how it works and why it matters.

2

Funnel Stages Explained: TOFU, MOFU, BOFU

Top, middle and bottom of funnel - what each stage needs and what content fits where.

3

Types of Funnels and When to Use Each

Lead magnet, tripwire, webinar, application, appointment and SaaS trial funnels compared.

Module 2: Plan and Measure Your Funnel

4

Mapping Your First Funnel

Plan every step on one page before you build anything.

5

Funnel Metrics That Matter

Conversion rate, cost per lead, average order value and lifetime value - what they mean and how to use them.

6

Fix the Biggest Leak First

A practical way to decide what to optimise next.