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Beginner course · Free

Copywriting for Funnels

Write clear, persuasive and honest copy for ads, pages and emails - using research, structure and editing rather than hype.

Start lesson 1

Module 1: Research and Structure

1

Voice-of-Customer Research

The best copy is largely assembled from what customers already say. Here's how to collect it.

2

Features, Benefits and Outcomes

Translate what your product has into what it does for the customer - and what that means for their life or business.

Module 2: Writing and Editing

3

Writing Calls to Action

Buttons and links that tell people exactly what they'll get when they click.

4

Editing for Clarity and Trust

A practical editing pass that makes copy shorter, clearer and more believable.