Intermediate course · Free
Marketing Automation
Connect your funnel tools so leads, customers and data move automatically - reliably and without spaghetti.
Start lesson 1Module 1: Automation Foundations
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What to Automate (and What Not To)
Automate repetitive, rules-based work. Keep judgement and relationships human.
Mapping Workflows: Triggers, Actions and Conditions
Every automation is a trigger, optional conditions and one or more actions. Map them before you build.
Building Reliable Automations
Naming, testing, error handling and documentation that keep automations running.