Lesson objectives
- Write outcome-focused CTAs
- Reduce anxiety around the click
Describe the outcome
'Submit' and 'Click here' say nothing. 'Send me the checklist', 'Book my free consultation' and 'Start my 14-day trial' tell visitors what happens next.
Reduce friction near the button
- A short line under the button: 'No credit card required' - only if true.
- What happens next: 'You'll get an email with your download link.'
- Privacy reassurance: 'We never share your email.'
Get the free template Send me the checklist Book my free call Start my free trial Save my seat Show me my results Download the guide Get my quote
Action steps
- Rewrite every CTA on your main funnel pages
Checklist
- No 'Submit' buttons
- Reassurance lines are true