Lesson objectives
- Run a structured editing pass
- Remove hype and vague claims
The editing checklist
- Cut the first paragraph if the second one is where you really start.
- Replace vague words ('amazing', 'powerful', 'revolutionary') with specifics.
- Shorten sentences - one idea per sentence.
- Swap jargon for the customer's words.
- Check every claim: can you support it?
- Read it aloud; fix anything you stumble over.
Action steps
- Run the checklist on one page of your funnel
Checklist
- Vague adjectives removed
- Every claim supportable
- Read aloud