Lesson objectives
- Decide which fields you truly need
- Use multi-step forms where they help
Ask only for what you'll use
For a free resource, email alone is often enough. For a sales enquiry, you may need phone, service needed and location. Each extra field should earn its place by improving follow-up or qualification.
Multi-step forms
For longer forms, starting with an easy question (e.g. 'What service do you need?') and asking for contact details last can make the form feel lighter. Test it rather than assuming.
- Label every field clearly (placeholders alone disappear when typing).
- Use the right input types so mobile keyboards help (email, tel).
- Write the button as an outcome: 'Send me the checklist' beats 'Submit'.
- State what happens next and how you'll use their details.
Action steps
- Remove one field you don't use
- Rewrite your button text as an outcome
Checklist
- Every field is used in follow-up
- Inputs have labels and correct types
- Button text describes the outcome