What these tools do
Heatmaps and recordings reveal behaviour that numbers alone can't: ignored CTAs, confusing forms and content nobody reaches.
How to choose
- Sampling limits
- Recording filters
- Privacy masking
- Cost at your traffic volume
Options to consider
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| Tool | Best for | Company |
|---|---|---|
| Microsoft Clarity | Anyone who wants behaviour insight without a budget | Microsoft |
| Hotjar | Teams combining behaviour data with on-page surveys | Contentsquare |
Microsoft Clarity
MicrosoftFree heatmaps and session recordings.
Best for: Anyone who wants behaviour insight without a budget
Hotjar
ContentsquareHeatmaps, recordings, surveys and feedback widgets.
Best for: Teams combining behaviour data with on-page surveys