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Funnel blueprint · Beginner

Event Registration Funnel

Fill in-person or virtual events with a clear registration page, reminders that drive attendance and follow-up that continues the relationship.

1 min readUpdated 2026-09-26By Funnel Guru Training
  1. PromotionEmail, social, partners
  2. Event PageWhat, when, where, who
  3. Registration / TicketShort form or checkout
  4. RemindersDetails + calendar
  5. Event
  6. Post-Event Follow-UpResources + next step
Event Registration Funnel: 6 steps

Key takeaways

  • Best for: Workshops and meetups, Conferences, Open days and launches
  • 6 steps from promotion to post-event follow-up
  • Watch registration rate, attendance rate, post-event conversion

Attendance is the goal

Registrations mean little if people don't attend. Plan reminders and practical information as carefully as promotion.

Step-by-step build

  1. Create an event page with outcome, agenda, date, time zone, location or link, and speakers.
  2. Keep registration short; collect only what you need.
  3. Send confirmation with a calendar invite.
  4. Remind a week, a day and an hour before, with practical details.
  5. Follow up with slides, recordings and one clear next step.

Metrics to track

MetricWhy it matters
Registration ratePage visitors who register.
Attendance rateRegistrants who attend.
Post-event conversionAttendees who take the next step.

Tools that fit this blueprint

Disclosure: Funnel Guru Training may receive compensation when you purchase through qualifying links on this page. This never changes our assessments. How we make money.

WebinarJam

Genesis Digital

Live webinar platform with registration pages, reminders and in-room offers.

Best for: Marketers running live sales webinars

Facts checked 2026-09-26Visit WebinarJam ↗

Tally

Tally

Generous free form builder with logic and integrations.

Best for: Budget-friendly forms with conditional logic

Facts checked 2026-09-26Visit Tally ↗

MailerLite

MailerLite

Simple, affordable email marketing with automations, landing pages and a free tier.

Best for: Small lists and budget-conscious beginners

Facts checked 2026-09-26Visit MailerLite ↗

FAQ

Free or paid events?

Paid events usually have higher attendance rates; free events reach more people. A small fee or refundable deposit is a middle ground for some events.

  • Lead Magnet Funnel - Trade a genuinely useful free resource for an email address, then build trust with a short sequence before making an offer.
  • Webinar Funnel - Use a live or automated training session to teach, build belief and present an offer to a warmed-up audience.
  • Local Service Appointment Funnel - Turn local searches and ad clicks into booked jobs with a fast service page, quote form and automated follow-up.