What these tools do
A/B testing tools split traffic between variants and report which performs better with statistical confidence.
How to choose
- Visual editor vs code-based tests
- Statistics engine
- Impact on page speed
- Minimum traffic you realistically have
Options to consider
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| Tool | Best for | Company |
|---|---|---|
| VWO | Sites with enough traffic to run structured testing programmes | Wingify |
| Optimizely | Larger teams running structured experimentation programmes | Optimizely |
| Convert Experiences | Mid-sized teams wanting a dedicated testing tool | Convert |
VWO
WingifyExperimentation platform with visual editor, testing and behaviour analytics.
Best for: Sites with enough traffic to run structured testing programmes
Optimizely
OptimizelyEnterprise digital experience platform including web experimentation and feature testing.
Best for: Larger teams running structured experimentation programmes
Convert Experiences
ConvertA/B testing platform focused on experimentation with privacy options.
Best for: Mid-sized teams wanting a dedicated testing tool