What these tools do
AI assistants speed up drafting and analysis. They don't replace strategy, testing or editing - every output still needs human review.
How to choose
- Output quality for your use case
- Data privacy terms
- Integration with your workflow
- Cost per seat or usage
Options to consider
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| Tool | Best for | Company |
|---|---|---|
| ChatGPT | Drafting copy variations and research summaries you then edit | OpenAI |
| Claude | Working through long briefs, transcripts and copy reviews | Anthropic |
ChatGPT
OpenAIGeneral-purpose AI assistant useful for drafting, ideation and analysis.
Best for: Drafting copy variations and research summaries you then edit
Claude
AnthropicAI assistant strong at long documents, writing and structured analysis.
Best for: Working through long briefs, transcripts and copy reviews