What these tools do
SEO tools find what your audience searches for, audit your site and track rankings over time.
How to choose
- Keyword database quality for your market
- Site audit depth
- Rank tracking
- Price vs how often you'll use it
Options to consider
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| Tool | Best for | Company |
|---|---|---|
| Semrush | Marketers researching organic and paid competitors | Semrush |
| Google Search Console | Every site owner monitoring organic search performance | |
| Ahrefs | Marketers doing competitive and backlink research | Ahrefs |
Semrush
SemrushSEO and competitive research suite covering keywords, audits and rank tracking.
Best for: Marketers researching organic and paid competitors
Google Search Console
GoogleFree tool showing how your site appears in Google Search, including queries, clicks, indexing and technical issues.
Best for: Every site owner monitoring organic search performance
Ahrefs
AhrefsSEO suite known for backlink analysis, keyword research, site audits and rank tracking.
Best for: Marketers doing competitive and backlink research