1. HEADLINE - [Outcome] for [audience] Subheadline - [what it is + how it works in one line] 2. THE PROBLEM - describe their situation in their own words 3. THE APPROACH - why this works and how it's different 4. WHAT'S INCLUDED - [Component] - [what it helps them do] - [Component] - [what it helps them do] 5. WHO IT'S FOR / NOT FOR For: ... Not for: ... 6. PROOF - real results, reviews, credentials (attributed) 7. PRICE + GUARANTEE - clear terms 8. FAQ - real questions from prospects 9. FINAL CALL TO ACTION
Learn the thinking behind it
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