Pages
- Every page tested on a real phone and a desktop
- Headlines match the traffic source
- All links and buttons work
- Pages load quickly on mobile data
- Privacy policy and disclosures linked where needed
Forms and data
- Test submissions arrive in the email platform / CRM
- Correct tags and pipeline stages applied
- Lead magnet delivers automatically
- Thank-you page shows one clear next step
Payments
- Real test purchase completed end to end
- Receipt and access emails arrive
- Refund process tested
- Taxes and currency correct for your markets
Tracking
- Analytics records each step as a conversion
- UTM parameters on all campaign links
- Ad platform conversion tracking verified
- Baseline week scheduled for review
Follow-up
- Sequences proofread and scheduled
- Unsubscribe links present
- Team notified of new leads
- Error alerts enabled on automations
Learn the thinking behind it
More free templates
- One-Page Funnel Map Template - Plan every step of a funnel - goal, metric and fallback - on a single page before you build anything.
- 7-Email Welcome Sequence Template - A fill-in-the-blanks outline for the first seven emails new subscribers receive.
- Landing Page Review Checklist - A 20-point review of clarity, relevance, trust and friction for any landing page.
- Lead Magnet Planning Worksheet - Answer eight questions to design a lead magnet that attracts the right people and leads naturally to your offer.