7-Email Welcome Sequence Template

Subject: Your [resource name] is here

Hi [first name],

Here's your [resource]: [link]

The fastest way to use it: [one-sentence instruction].

Over the next couple of weeks I'll send you [what they'll get] - short, practical emails about [topic].

Quick question: what's your biggest challenge with [topic] right now? Just hit reply - I read every answer.

[Your name]

Subject: Do this first with your [resource]

[One specific action they can take in 10 minutes using the resource, with a short example.]

Once you've done that, you'll have [small result].

Subject: Why I care about [topic]

[A short, true story about the problem you or a client faced, what you learned, and why it led you to help people with this.]

Subject: The [topic] mistake almost everyone makes

[Name the mistake. Explain why it happens. Show the better approach in 3 steps.]

Subject: How [real client/example] did [result]

[A real, verifiable example. Include what they started with, what they did, and what changed. Never invent results.]

Subject: If you want help with [outcome]

[Introduce the offer: what it is, what's included, who it's for, who it isn't for, price, and link.]

Subject: Questions about [offer]?

[Answer the 3 most common questions. Give an honest reason to decide now if one exists - e.g. a real enrolment date. Otherwise, simply invite them to reply with questions.]