Lesson objectives
- Outline a complete sales page
- Order sections for a logical flow
A logical flow
- Headline: the outcome and who it's for.
- The problem: the situation in the reader's own words.
- The approach: why your way works and how it differs.
- What's included: every component, clearly listed.
- Who it's for / not for: help the wrong people self-select out.
- Proof: real results, reviews or credentials.
- Price and guarantee: clear terms.
- FAQ: remaining objections.
- Final call to action.
- Headline
- Problem
- Approach
- Contents
- Proof
- Price + guarantee
Action steps
- Draft headings for all nine sections
Checklist
- 'Not for' section included
- Every inclusion listed
- Price and terms visible