One-Page Funnel Map Template

How to use it

Copy the template into a doc or whiteboard. Fill in one block per funnel step, from traffic source to final conversion. If a step has no clear goal or metric, it probably doesn't need to exist.

FUNNEL NAME:
END GOAL (sale / booking / signup):
AUDIENCE:

STEP 1 - TRAFFIC
  Source:
  What they see:
  Goal: click
  Metric: click-through rate
  If they don't act:

STEP 2 - LANDING PAGE
  Promise (headline):
  Goal:
  Metric:
  If they don't act:

STEP 3 - FOLLOW-UP
  Channel (email/SMS/retargeting):
  Number of messages:
  Goal:
  Metric:

STEP 4 - OFFER
  Offer + price:
  Goal:
  Metric:
  If they don't act:

TOOLS NEEDED:
BASELINE NUMBERS (week 1):

Learn the thinking behind it

• Lesson: Mapping your first funnel
• Browse funnel blueprints

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• Funnel Pre-Launch Checklist - Everything to test before sending traffic to a new funnel.
• Landing Page Review Checklist - A 20-point review of clarity, relevance, trust and friction for any landing page.
• Lead Magnet Planning Worksheet - Answer eight questions to design a lead magnet that attracts the right people and leads naturally to your offer.