Lesson objectives
- Match funnel complexity to price
- Choose a pricing approach
Price shapes the funnel
Low-priced offers can often be bought straight from a page. Higher-priced offers usually need more trust-building: webinars, sequences, calls or applications. Choose your funnel type with price in mind.
Common approaches
- Value-based: priced relative to the outcome's worth to the customer.
- Competitive: priced relative to alternatives in the market.
- Tiered: several packages that suit different needs and budgets.
- Payment plans: spread cost to reduce the barrier to entry.
Action steps
- List the alternatives your customer considers and their costs
Checklist
- Funnel type suits price point
- Any discounts are genuine