Lesson objectives
- Know the main funnel types
- Choose a funnel by goal and price point
Choose by goal and price
The right funnel depends on what you sell and how much trust the purchase needs. The higher the price or commitment, the more steps and the more trust-building you usually need.
- Lead magnet funnel - build an email list. Suits almost every business.
- Tripwire funnel - convert subscribers into first-time buyers with a low-priced offer.
- Webinar funnel - teach and sell mid-to-high-priced offers.
- Application funnel - qualify prospects for high-ticket services.
- Appointment funnel - book calls or jobs; ideal for local and service businesses.
- Free-trial funnel - get SaaS users to activation and paid conversion.
Action steps
- Pick the one funnel type that best matches your main offer
Checklist
- I've chosen my first funnel type
- I know the price point it supports