Lesson objectives
- Break an offer into its components
- Strengthen the weakest component
Offer components
- Outcome: the result the customer wants.
- Vehicle: how your product or service delivers it.
- Contents: what exactly they get (modules, sessions, features, support).
- Terms: price, payment options, guarantee, access period.
- Proof: why they should believe it works.
Weak funnels often have a weak offer, not a weak page. If the outcome is vague or the contents unclear, no amount of copywriting fixes it.
Action steps
- Write your offer's five components in one line each
Checklist
- Outcome is specific
- Contents are concrete
- Terms are clear