Lesson objectives
- Outline a 5-7 email welcome sequence
- Write subject lines that are clear, not clickbait
The job of a welcome sequence
Deliver what was promised, show the subscriber you're worth reading, and introduce how you can help further. Engagement early on also signals to inbox providers that people want your emails.
- Deliver the resource and tell them what to expect.
- Help them get a quick win with it.
- Share why you do this work - briefly.
- Teach one important idea.
- Show a real example or result (never invented).
- Introduce your offer and who it's for.
- Answer objections and give a clear, honest reason to decide.
Action steps
- Draft subject lines for all seven emails
- Write email 1 today
Checklist
- Email 1 delivers the resource immediately
- Sequence ends with a clear next step
- No false urgency