Lesson objectives
- Explain email's role in a funnel
- Distinguish broadcasts from automated sequences
The channel you own
Social reach and ad costs change without warning. Your email list is a direct line to people who asked to hear from you. In most funnels, email is where trust is built between the first visit and the purchase.
Broadcasts vs sequences
- Broadcasts: one-off emails sent to a list or segment at a chosen time (news, launches, new content).
- Sequences (automations): a series of emails triggered by an action, such as opting in or buying, sent on a schedule for each person.
- Opt-in
- Welcome sequence
- Nurture broadcasts
- Offer sequence
Action steps
- List every trigger in your funnel that should start an email
Checklist
- I know which emails are broadcasts and which are automated