Lesson objectives
- Understand SPF, DKIM and DMARC at a practical level
- Keep a healthy list
Authenticate your domain
SPF, DKIM and DMARC are DNS records that prove your emails really come from you. Most email platforms provide step-by-step setup. Major inbox providers increasingly expect bulk senders to have them in place.
List hygiene
- Only email people who opted in. Never buy lists.
- Make unsubscribing easy - it protects your reputation.
- Regularly remove or re-engage long-term inactive subscribers.
- Watch complaint and bounce rates in your platform's reports.
Action steps
- Check your domain's SPF, DKIM and DMARC in your email platform
- Set up a re-engagement segment
Checklist
- Domain authenticated
- Unsubscribe link in every email
- Inactive subscribers handled