1. Who exactly is this for? 2. What specific problem does it solve? 3. What quick win will they get within 15 minutes? 4. How does it connect to my paid offer? 5. Format (checklist / template / calculator / mini-course / swipe file): 6. Working title (outcome + audience): 7. Where will traffic come from? 8. What's the next step after they download it?
Learn the thinking behind it
More free templates
- One-Page Funnel Map Template - Plan every step of a funnel - goal, metric and fallback - on a single page before you build anything.
- 7-Email Welcome Sequence Template - A fill-in-the-blanks outline for the first seven emails new subscribers receive.
- Funnel Pre-Launch Checklist - Everything to test before sending traffic to a new funnel.
- Landing Page Review Checklist - A 20-point review of clarity, relevance, trust and friction for any landing page.