DISCLOSURE (near the top) HOW WE EVALUATED IT - Hands-on testing? (only if it actually happened - describe what was tested) - Or: research-led, based on vendor documentation and public information as of [date] OVERVIEW - what it is, in one paragraph BEST FOR - specific users and use cases FEATURES - the ones that matter for funnels EASE OF USE INTEGRATIONS AUTOMATION TEMPLATES ANALYTICS PRICING APPROACH - how pricing scales (link to vendor for current prices) PROS CONS / LIMITATIONS ALTERNATIVES - including free options and ones we don't earn from WHO SHOULD USE IT WHO SHOULD AVOID IT FINAL FACTUAL SUMMARY CTA (where applicable, clearly marked)
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