Module 2: Building the Funnel · Lesson 3 of 4

Content That Converts - Honestly

Tutorials, comparisons and reviews that help readers decide, even when they don't buy through you.

1 min readUpdated 2026-09-26

Lesson objectives

  • Plan affiliate content types
  • Write balanced reviews

Content types that help

  • Tutorials: how to achieve something using a tool.
  • Comparisons: honest side-by-side evaluations with clear criteria.
  • Reviews: overview, strengths, limitations, who it suits, alternatives.
  • Roundups: options for a specific need, including free ones.

Balanced reviews

State how you evaluated the product. If you haven't tested it hands-on, say your review is based on research and documentation. List real limitations. Name the kind of person who should choose something else.

Action steps

  1. Outline one comparison article with explicit criteria

Checklist

  • Evaluation method stated
  • Limitations and alternatives included

Related resources