Lesson objectives
- Create a one-page funnel map
- Define the goal of each step
Map before you build
A funnel map is a simple diagram showing each step, its goal and what happens next. Mapping first prevents the most expensive mistake in funnel building: creating pages and tools you don't need.
- Write your end goal on the right (e.g. 'booked consultation').
- Write your traffic source on the left.
- Fill in the steps between, keeping each one focused on a single action.
- For every step, write the one metric that tells you if it's working.
- Note what happens to people who don't take the action (follow-up, retargeting).
- Instagram posts
- Opt-in page
- 5-email sequence
- Booking page
- Consultation
Action steps
- Draw your funnel map with at least 4 steps
- Add one metric under each step
Checklist
- Every step has one goal
- Every step has one metric
- Non-converters have a follow-up path