Traffic
- Sources and volumes known
- Messages match landing pages
- UTMs consistent
- Wasted spend identified
Pages
- Clear headline and single CTA
- Fast on mobile
- Forms minimal and working
- Proof real and current
Offer
- Outcome specific
- Pricing and terms clear
- Guarantee or policy stated
- Objections answered
Follow-up
- Every lead acknowledged quickly
- Sequences current and links working
- Non-buyers nurtured
- Buyers onboarded
Tracking
- Each step tracked as a conversion
- Reports reviewed weekly
- Baseline and targets recorded
Compliance and trust
- Privacy policy current
- Affiliate and ad disclosures present
- Consent recorded for email/SMS
- No fake scarcity, testimonials or claims
Learn the thinking behind it
More free templates
- One-Page Funnel Map Template - Plan every step of a funnel - goal, metric and fallback - on a single page before you build anything.
- 7-Email Welcome Sequence Template - A fill-in-the-blanks outline for the first seven emails new subscribers receive.
- Funnel Pre-Launch Checklist - Everything to test before sending traffic to a new funnel.
- Landing Page Review Checklist - A 20-point review of clarity, relevance, trust and friction for any landing page.