Numbers (10 minutes)
- Visitors, leads, customers and revenue vs last week
- Step conversion rates vs baseline
- Results by top two traffic sources
- Mobile vs desktop conversion
- Email click and unsubscribe rates
Health checks (5 minutes)
- Submit a test lead - does it arrive everywhere it should?
- Automation error logs clear
- Checkout working
- Any spike in complaints, refunds or support tickets?
Decide (5 minutes)
- Biggest drop-off this week
- One improvement to make next
- Any running test due to end
- Notes recorded for next week
Learn the thinking behind it
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- One-Page Funnel Map Template - Plan every step of a funnel - goal, metric and fallback - on a single page before you build anything.
- 7-Email Welcome Sequence Template - A fill-in-the-blanks outline for the first seven emails new subscribers receive.
- Funnel Pre-Launch Checklist - Everything to test before sending traffic to a new funnel.
- Landing Page Review Checklist - A 20-point review of clarity, relevance, trust and friction for any landing page.