Technical setup
- Sending domain authenticated (SPF, DKIM)
- DMARC record published
- Sending from your own domain, not a free mailbox
- Consistent 'from' name and address
List health
- Only opted-in contacts
- Double opt-in considered for cold sources
- Bounces removed automatically
- Inactive subscribers re-engaged or removed
- Complaint rate monitored
Content and sending
- Unsubscribe link in every email
- Physical address or required business details included where law requires
- Subject lines honest
- Sending volume increased gradually on new domains
Learn the thinking behind it
More free templates
- One-Page Funnel Map Template - Plan every step of a funnel - goal, metric and fallback - on a single page before you build anything.
- 7-Email Welcome Sequence Template - A fill-in-the-blanks outline for the first seven emails new subscribers receive.
- Funnel Pre-Launch Checklist - Everything to test before sending traffic to a new funnel.
- Landing Page Review Checklist - A 20-point review of clarity, relevance, trust and friction for any landing page.