Lesson objectives
- Map store funnel stages
- Identify the biggest drop-off
The stages
- Visit
- Product view
- Add to cart
- Checkout
- Repeat purchase
Most e-commerce analytics tools can show conversion between these stages. Look for the biggest drop: low add-to-cart points to product page issues; high checkout abandonment points to cost, trust or friction problems.
Action steps
- Pull stage-by-stage numbers for the last 30 days
Checklist
- Stages measured
- Biggest drop-off identified
- Split by device