Lesson objectives
- Audit a product page
- Reduce checkout friction
Product page essentials
- Clear photos from several angles, including in use
- Benefit-led description plus specifications
- Price, shipping cost and delivery time visible early
- Genuine reviews
- Returns policy in plain language
- Size or fit guidance where relevant
Checkout friction to remove
- Surprise costs at the final step
- Forced account creation
- Too many form fields
- Limited payment options
- Slow or broken mobile checkout
Action steps
- Complete a purchase on your own store using a phone
Checklist
- Total cost visible before checkout
- Guest checkout available
- Returns policy linked