Lesson objectives
- Plan core automated store flows
- Encourage repeat purchases ethically
Essential flows
- Welcome flow for new subscribers.
- Abandoned cart and browse reminders.
- Order confirmation and shipping updates.
- Post-purchase: how to use or care for the product.
- Review request after delivery.
- Replenishment reminders for consumables.
- Win-back for lapsed customers.
Action steps
- List which flows you have and which are missing
Checklist
- Post-purchase education flow live
- Review requests automated
- Win-back flow planned