Lesson objectives
- Identify tasks AI speeds up
- Recognise AI's limitations
Useful today
- Drafting first versions of headlines, emails and page sections for you to edit.
- Summarising customer interviews, reviews and survey responses.
- Brainstorming lead-magnet ideas and objections to address.
- Rewriting copy for different audiences or reading levels.
- Structuring outlines, checklists and FAQs.
Limitations to respect
- AI can state false information confidently. Verify facts, figures and claims.
- Output can be generic without specific input about your audience and offer.
- It doesn't know your actual results, customers or legal obligations.
- It can't replace testing - only real visitor behaviour tells you what converts.
Action steps
- List three funnel tasks you could draft faster with AI
Checklist
- I have a review step for all AI output
- I don't publish unverified AI claims