Lesson objectives
- Handle personal data safely with AI tools
- Apply honesty standards to AI content
Data protection
- Read each tool's data-use and retention terms before uploading customer information.
- Remove names, emails and other identifiers from data you paste in where possible.
- Use business plans or settings that exclude your data from training where available and appropriate.
- Follow privacy laws that apply to you and your customers.
Honesty
- Never use AI to generate fake reviews, testimonials, people or results.
- Fact-check statistics and claims before publishing.
- Be transparent where AI is used in ways customers would reasonably expect to know about, such as chat assistants.
Action steps
- Check the data terms of the AI tools you use
Checklist
- Personal data minimised
- No AI-generated social proof
- Claims fact-checked