Lesson objectives
- Write a context-rich prompt
- Iterate on drafts
What to include in a prompt
- Audience: who they are and what they're struggling with.
- Offer: what it is, what's included, price and who it's not for.
- Traffic source: what the visitor saw before arriving.
- Goal: the single action you want.
- Voice: two or three examples of your real writing.
- Constraints: no hype, no income claims, no invented testimonials.
Iterate
Ask for several variations, pick the strongest parts, and ask for revisions with specific feedback ('shorter', 'more concrete', 'address price objection'). Then edit the final version yourself.
Action steps
- Write a prompt for one landing-page headline using all six elements
Checklist
- Prompt includes audience, offer and constraints
- Final copy edited by a human