Lesson objectives
- Structure a 60-minute webinar
- Plan a replay sequence
Structure
Open with what they'll learn, teach three core ideas with examples, recap, then transition to the offer for those who want help implementing. Finish with genuine Q&A.
"You now have the framework. If you'd like help putting it into practice - with [what the offer includes] - I'll take five minutes to explain how our [offer] works. If not, the teaching you've got today is yours to use."
Replay sequence
- Replay link to all registrants within hours.
- An email answering the top questions asked live.
- A real example or case study.
- A reminder before any genuine deadline.
Action steps
- Outline your webinar using the run sheet template
Checklist
- Teaching delivered before offer
- Replay sent
- Deadlines genuine