Lesson objectives
- Connect topic to offer
- Write a compelling webinar title
The bridge principle
The ideal topic solves a real problem during the session, while showing that the full solution involves more than one hour can cover - which is where your offer comes in.
Title formula
How to [achieve outcome] without [common frustration] - e.g. 'How to Fill Your Calendar With Qualified Calls Without Cold Outreach'.
Action steps
- Write three possible titles and test them with your audience
Checklist
- Topic leads naturally to the offer
- Title promises a specific outcome