Lesson objectives
- Match content to search intent
- Link content into your funnel
Search intent by stage
- Informational ('what is…', 'how to…') - top of funnel. Offer a related lead magnet.
- Commercial ('best…', 'X vs Y', 'reviews') - middle. Offer comparisons and guides.
- Transactional ('buy…', 'pricing', 'near me') - bottom. Send to offer or booking pages.
Connect content to the funnel
Every article should have a logical next step: a related lead magnet, a lesson, a blueprint or a service page. Content without a next step attracts visitors who leave.
Action steps
- Pick three questions your customers ask before buying
- Plan one article per question with a clear next step
Checklist
- Each article targets one intent
- Each article links to a funnel entry point