Lesson objectives
- Judge funnel readiness for ads
- Set a sensible test budget
Ads amplify, they don't fix
If a funnel doesn't convert with warm traffic, paid traffic usually makes the problem more expensive. Prove each step with a smaller, warmer audience first.
Readiness checklist
- Your landing page converts visitors from organic or referral traffic.
- Follow-up is automated, so leads are nurtured without manual work.
- Conversion tracking is set up for every step.
- You know roughly what a customer is worth, so you know what you can afford per lead.
Action steps
- Score your funnel against the readiness checklist
Checklist
- Conversion tracking live
- Target cost per lead calculated
- Test budget and loss limit set